Terms of Service

1. About us and these terms

Rapid Action Ltd is a company registered in England and Wales with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. In these terms, "Rapid Action", "we", "us" and "our" mean Rapid Action Ltd, and "you" means anyone using our website.

These terms apply to your use of rapidaction.gg (the "site") and to the free services we offer through it, such as the Free Rapid Audit and discovery calls. By using the site you agree to these terms. If you do not agree, please do not use the site.

Paid work is covered by a separate written agreement, as explained in section 4.

2. Using the site

You may use the site for lawful purposes only. You agree not to:

• break any law or regulation, or infringe anyone else’s rights, while using the site
• try to gain unauthorised access to the site, its servers or any connected system
• introduce viruses, malware or any other harmful code
• overload the site, for example with automated requests, scraping or bots
• submit false, misleading or someone else’s information through our forms
• use the site to send spam or unsolicited marketing

3. Information on the site

The site describes our services in general terms and is provided for information only. We work to keep it accurate and up to date, but we do not promise that every detail is complete, current or error free, and we may change it at any time without notice.

Examples, timelines, figures and illustrations on the site are typical or illustrative. They are not a promise of what any particular project will cost, take or achieve.

4. Quotes and paid work

Nothing on the site is an offer to sell or a binding quote. When you ask us to work with you, we send a written quote setting out the scope, price, timeline and payment terms.

A contract between us is formed only when you accept that quote in writing (or sign a separate agreement). That written agreement then governs the work. If it conflicts with these terms, the written agreement takes priority.

Unless your written agreement says otherwise:

• quotes are valid for 30 days from the date we send them
• ownership of the final deliverables we create for you passes to you once you have paid for them in full
• third-party items such as fonts, stock images, plugins and software remain subject to their own licences
• ad spend and third-party subscriptions are paid by you directly and are separate from our fee

5. Free Rapid Audit

The Free Rapid Audit is a free, general review of the publicly visible parts of your website and, where you give us access, your marketing accounts. It is for information only. It is not a complete technical, security, accessibility or legal assessment, and you should not rely on it as one.

We may decline, limit or delay audit requests at our discretion, for example where a request is incomplete or outside the services we offer. Requesting an audit does not commit you to anything.

6. Booking a call

Calls are booked through a third-party scheduling tool. Please give us as much notice as you can if you need to cancel or reschedule. We may occasionally need to move a call ourselves, in which case we will offer you another time.

7. No guarantee of results

Search rankings, website traffic, advertising performance, conversion rates and sales depend on many factors outside our control, including search engines, advertising platforms, competitors and your market. We commit to doing the work agreed with skill and care, but nothing on the site or in an audit is a guarantee of any specific result.

8. Intellectual property

The site and its content, including text, design, graphics, code and our name and logo, belong to Rapid Action or our licensors and are protected by copyright and other intellectual property laws.

You may view the site, print or download extracts for your own reference and share links to it. You may not copy, reproduce, adapt or reuse its content for commercial purposes without our written permission.

Where we show client work, it is shown with permission and remains the property of its owners.

9. Demonstrations and sample content

Some pages include interactive demonstrations and sample material, such as the MARLO demo store, example dashboards and sample reports. MARLO is a fictional brand. Its products, prices, reviews and checkout are not real: nothing can be bought, nothing is charged and no order is placed. Figures shown in samples are illustrative unless we say otherwise.

10. Third-party services and links

The site uses services run by other companies, such as our scheduling tool and an embedded map, and links to other websites. We do not control those services or websites and are not responsible for their content, availability or how they handle your data. Their own terms and privacy policies apply.

Some pages recommend partners whose services complement ours, such as our link building partner. We recommend them because we trust them. Any work you do with a partner is between you and that partner.

11. Availability of the site

The site is provided free of charge on an "as is" and "as available" basis. We do not guarantee that it will always be available, uninterrupted or free from errors, and we may suspend, change or withdraw any part of it at any time.

12. Our liability to you

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded under the laws of England and Wales.

Subject to that, and because the site and our free services are provided without charge:

• we are not liable for any loss of profit, sales, business, revenue, data, goodwill or anticipated savings, or for any indirect or consequential loss, arising from your use of the site or a free audit
• our total liability to you arising from your use of the site and our free services is limited to £100
• liability for paid work is set out in your written agreement with us, not in these terms

13. Your personal data

We handle any personal data you give us, for example through our forms, in line with our Privacy Policy, which explains what we collect, why, and your rights.

14. Complaints

If you are unhappy with anything about the site or how we have dealt with you, please email rapidactionggltd@gmail.com. We aim to reply within 1 business day and to resolve complaints fairly and quickly.

15. Changes to these terms

We may update these terms from time to time, for example when we change our services or the law changes. The date at the top of this page shows when they were last updated. Please check back occasionally. If you keep using the site after an update, the updated terms apply.

16. General

If any part of these terms is found to be unenforceable, the rest remains in force. If we do not enforce a right straight away, we can still enforce it later. These terms are between you and us; no one else has any rights under them.

17. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts.

18. Contact us

Questions about these terms can be sent to rapidactionggltd@gmail.com, or by post to Rapid Action Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.